5 things you can do this week to start paying off content debt

Find the pages with the most traffic and the oldest update date. Read them. Are they still accurate? Delete, merge, or rewrite. Ten pages is enough to build the habit.

Take one piece of core content - a product description, a pricing detail, a brand statement - and find every place it exists. Count the copies. That number is your silo problem in one metric.

Open your most important page and ask: could an API pull the title, description, and category from this? If the answer is "only if someone scrapes the HTML" - your content is locked, not structured.

That Slack message you always send after publishing, that spreadsheet you update for the translators, that email to legal. Write it down. That's your first automation candidate.

Pick a page, any page, and give it a review date 90 days from now. Put it in your calendar. Content without a review date is content that will rot.